01. Project Info
Guide to the NetArabia
Al Farooj is a heritage Emirati brand with decades of experience in shawarma and quick-service dining. Operating under the leadership of Mr. Saleh Lootah and as part of the Al Islami Group, the brand is known for premium quality and authentic flavors.
With a refreshed menu featuring standout items such as the Mexican Shawarma and its signature sauce, Al Farooj aimed to strengthen its connection with Gen Z while maintaining its loyal 90s-generation audience.
Make Concept
Multi-Generational Appeal
Connecting with Gen Z while maintaining the loyalty and nostalgia of the 90s generation.
Prototyping & Design
Branch Marketing
Creating tailored marketing plans and social media activations to support new branch openings and drive local traffic.
Integrated Campaigns
Combining Awareness, Engagement, and Sales campaigns to strengthen brand recall and support business growth.
02. The Story
Guide to the NetArabia
Al Farooj is a heritage Emirati brand with a strong legacy in shawarma and quick-service dining. With a loyal audience built over decades, the brand wanted to refresh its presence and create a stronger connection with a new generation without losing the nostalgia and authenticity that made it a household favorite.
Our approach focused on bridging generations through strategic marketing, engaging social media activations, and integrated campaigns. By combining the brand’s heritage with fresh and relevant communication, we helped position Al Farooj for continued growth while keeping its authentic identity at the heart of the experience.
03. Our Process
Guide to the NetArabia
Our process combined Al Farooj’s rich heritage with a fresh and engaging creative direction. Each stage was carefully developed to strengthen the brand’s presence while maintaining its authentic identity.
Idea & Concept
We built a creative direction around Al Farooj’s heritage, combining its authentic Emirati roots with a fresh, contemporary approach that appeals to both loyal customers and a younger generation.
Development
We translated the concept into engaging digital content and marketing materials, creating a consistent visual and communication style across the brand’s digital presence.
Testing & Support
We continuously refined the content and campaigns based on audience engagement, ensuring the brand remained relevant, consistent, and connected with its target audience.